Financial Pipeline

Custom-coded email newsletters for Financial Pipeline, a platform offering accessible financial education. Using MJML, I built and converted templates to create visually engaging, responsive emails.

Project Type Client work (via Narrowcontent)
My Role Sole Developer
Tech Stack MJML, Mailster, WordPress
Duration Monthly for one year
Live Link Financial Pipeline

Challenges and Solutions

  • Responsive Design: Ensuring the newsletters looked great across all devices was a priority. Using MJML, I crafted fully responsive designs that maintained readability and visual appeal on both desktop and mobile screens.
  • Efficiency in Maintenance: To streamline future updates, I converted the MJML code into reusable Mailster templates, enabling the Financial Pipeline team to manage and adapt their newsletters efficiently without needing to code each one from scratch.

Tools and Techniques

  • MJML: This markup language allowed me to create clean, responsive designs with minimal effort. Its framework simplifies email development, ensuring cross-platform compatibility and a streamlined workflow.
  • Mailster Templates: By transitioning to reusable templates, I provided Financial Pipeline with an efficient solution for future newsletters, saving time and reducing the potential for coding errors.